Are You A Small Business Owner? Here Are Differnt Ways to Promote Your Business!
Congrats! You’ve started your own business, but now you have to promote it. You have no clue where to start, you’re stressing out. It’s okay, I’ve got you. There are a lot of different ways to promote your business. It just depends on how you want to go about it.
Do you want to be part of the promoting? Do you want to be hands-on in your community? Would you prefer not to deal with any of the advertising? There’s no wrong answer, it just affects what method you choose. For whichever way you answered, I’ve got some solutions.
If you want to bring in clients from your community, then you need to get noticed by your community. Do a community outreach. This could be just hosting a company launch party. If you keep to a budget, this could be a fairly low-cost way to get the word out to your community that you’re there.
If you want to go big and be remembered, then host a family-friendly event. You don’t need to make it all about your company. Do a fun day in the park with inflatables and entertainment for children as well as adults. Just making it known that you sponsored the event will make a positive impression on the community.
Register with Google Places
Once you’ve done the hard work to get noticed by your community you need to make sure they can find you. This is actually pretty simple and best of all, free. Go to Google Places and fill out a form to get your business registered. There is a confirmation process by either mail or phone, but it’s pretty straight-forward.
By doing this your business will show up in the Google Places section at the top of the google page when someone local searches for your services. Other search engines such as Bing and Yahoo have similar functions. This will help people find your business.
Business cards are a classic way to get the word out about your business. Having custom business cards and stationary helps to establish you as a professional business in people’s minds. Make sure to get plenty because you’re going to be handing these out like tic tacs!
Leave stacks of them with people that can help get them out to prospective clients. Family members are a great starting point. Give them business cards to hand out to people whenever someone mentions needing the services you provide. Also give them out to your clients, word of mouth goes a long way, but the right people having your information handy goes further.
Find your target audience
Figure out who is going to be using your products or services. Once you have a target audience in mind, figure out where they frequent, whether that be social media or physical places. Get your business out there and make sure they have access to your information. They can’t buy anything if they don’t know you exist.
Build up a rapport in the online communities your target audience frequents. You don’t have to mention your business all the time, just when it makes sense to. If the prospective customers have a connection to you already, then when they need the services or products you provide they’ll go to who they trust. You.
Social media is your friend! Update your company’s social media frequently with quality information. Post things like achievements, helpful knowledge, and interesting things pertaining to your business. People like to feel invested in the companies they buy from.
Make a website
This is the digital age. If you aren’t on the internet no one is going to find you. People already spend most of their time on their phones, so use that. Build a website so that you can have your own platform to communicate with. Make sure all of your information is stated more than once and that your site is visually appealing.
Include a blog
A blog is a great way to keep people up to date on what’s happening with your business. Having a presence on your site shows that you really care about making sure your clients have the best information. Post things like expert industry knowledge, events coming up, changes happening, and anything pertaining to your business.
Also, write posts to put up on other sites where you might be able to draw in even more customers. Your blog posts are also a great resource for your social media. Make sure everything is connected and that your information is on all of your platforms.
Make sure your content is search engine optimized. This affects how you rank on search engines such as Google. Use keywords wisely, research popular topics, and be aware of social media trends. You can learn a lot about prospective clients this way and attract a larger following. It may be worth it to hire an SEO specialist for this.
Use an email service
Finally, use an email service to make sure people keep coming back. Have a section where people can subscribe to emails from you. Use something like a freebie to pull them in. If they find emails containing intriguing content from your business, it’s likely they will keep coming back.